Chinese tea · cinematic
Muted desaturated anamorphic still of the tea
A muted desaturated anamorphic still of the tea. The same setup for every tea in the catalogue, so the difference you see is the tea.
Chinese tea · cinematic
A muted desaturated anamorphic still of the tea. The same setup for every tea in the catalogue, so the difference you see is the tea.
34 teas · 7 categories
Every one of the 34 teas is photographed the same way in this shop: a muted desaturated anamorphic still of the tea. The frame keeps melancholic quiet, careful framing. What changes between teas is the tea, not the treatment — loose tea in the frame carries the difference. The set was built to work as arthouse cool; cultured. Nothing in these frames is a stock photograph: the tin is our own 100 g tin, printed with our own labels, and the tea inside it is the tea being sold. One visual language across a whole catalogue is harder than one striking image, and it is the part that makes a shelf look like a brand.