A style study — not a real store, not affiliated with adidas · more
Draft — 3 of 34 teas designed in this style. Ask us to finish it
adidas tea study

Chinese tea · three bars, one volt line

Three bars, and one line that will not follow them

Thirty-four Chinese teas laid on the diagonal. Three grey bars carry the leaf across the page and a single volt-green line crosses them wherever it wants.

Pressed pu-erh scattered along three grey diagonal bars on white, a thin volt-green line curving across, with a trefoil built from the tea below

Seven categories on the diagonal

3 teas · 3 categories

Wear the three bars

All tees and hoodies →

Why this shop runs on the diagonal

The whole language is three parallel bars and one line that refuses to be parallel. Everything else on the page holds still so those four marks can be read at a glance, from across a room and at an angle. Dry tea takes to it easily, because a leaf is already a line: a longjing bud is a single stroke, a pressed brick is a block, and both sit naturally along a diagonal. Names stay lowercase so nothing is shouted and the geometry carries the emphasis instead. The volt green appears once per page and never twice, which keeps it a signal rather than a colour scheme. Sportswear graphics are built to survive being seen at speed, and a shop holding thirty-four teas needs the same discipline — you should know which category you are looking at before you have read a word.