A style study — not a real store, not affiliated with Aristide Benoist · more
Draft — 3 of 34 teas designed in this style. Ask us to finish it
Benoist tea

Chinese tea · shop 26

Letters pulled apart by steam

A high contrast serif, one red stroke, and a line of smoke that bends the type on its way up from the bowl.

High contrast serif lettering distorted by drawn smoke rising from a white bowl of dark tea nuggets

Tea in seven categories

3 teas · 3 categories

Wear the lettering

All tees and hoodies →

Why the shop looks like this

Aristide Benoist treats type as matter: letters stretch, drift and follow a flow, and that is the whole logic of this shop. Each design is the name of a tea drawn as if the steam from the bowl had passed through it. Cream paper, black ink and a single red stroke are the only materials, so the leaf keeps every bit of its brown. The pages stay quiet and slow for the same reason: nothing should compete with a line of smoke.