A style study — not a real store, not affiliated with Chase · more
Draft — 3 of 34 teas designed in this style. Ask us to finish it
Chase octagon tea study

Chinese tea · one mark, one window

The mark opens and the tea is inside

Thirty-four Chinese teas set into a single navy octagon on warm off-white — four rotating slabs around a square window, and the leaf where the window is.

A navy octagon of four rotated slabs on off-white, with a photograph of dark ripe pu-erh leaf filling the square opening at its centre

Seven categories through one window

3 teas · 3 categories

Why this shop is built from one shape

The whole system is a single geometric mark repeated at different scales, and the discipline of that is the point: if one shape has to carry every page, it must be strong enough to be cut, outlined, filled or opened without falling apart. Here it opens, and the hole in the middle becomes the picture frame, so the tea is not decorated by the identity but held by it. One blue and one off-white keep the page quiet enough for the leaf colour to do the only chromatic work — jade green, gold bud, black resin. The faint grid behind everything shows where the shape is anchored rather than hiding the construction. Chinese tea fits a system like this because it is already sorted into categories, and a repeated frame makes those categories comparable at a glance. Type is limited to a name and a line of specification, set in caps under the frame.