A style study — not a real store, not affiliated with Coca-Cola · more
Draft — 3 of 34 teas designed in this style. Ask us to finish it
Coca-Cola tea study

Chinese tea · scarlet, gold and one long swash

The swash loops back and runs under the word

Thirty-four Chinese teas set in red script with a gold-edged ribbon behind them, condensation on the red, and a scalloped medallion closing every page.

Pressed pu-erh resin and its shards on white, over a red gold-edged ribbon, under a red script wordmark with a long looping swash

Seven categories on one red ribbon

3 teas · 3 categories

Why a tea shop was drawn in script

Script says the name is spoken, not filed. Every tea here already carries a spoken name in two languages, and drawing the pinyin as one continuous stroke keeps the sound in front of the spelling. The red is laid flat with no shading so the leaf stays the only textured thing on the page. The ribbon is the oldest trick in poster design, a line that moves the eye across a square without needing a grid, and it gives thirty-four different teas the same rhythm. Condensation belongs to a cold drink, so here it reads as a borrowed gesture rather than a claim about tea. The medallion at the foot is where the Chinese name is repeated, small and stamped, the way a seal closes a page.