Chinese tea · ransom-note collage
Ransom-note lettering, halftone scraps and hand-drawn eyeballs around a flat photograph of the leaf. Thirty-four Chinese teas, seven categories.
6 teas · 4 categories
The layout is deliberately unstable: letters come from different sizes and different papers, the halftone is coarse enough to see, and nothing sits on a clean baseline. That noise has a job — it makes the one flat, sharp photograph of the leaf the calmest object on the page, so the tea reads as the real thing among drawings. Chinese tea is usually sold with silk, gold and calligraphy; this shop asks what happens when it is sold with a glue stick instead. The answer, mostly, is that the tea has to be good, because the design is not doing any reassuring.