A style study — not a real store, not affiliated with Braun · more
Draft — 3 of 34 teas designed in this style. Ask us to finish it
Braun tea study

Chinese tea · one panel, one rule, one dot

One dot of colour, and that is the whole system

Thirty-four Chinese teas on a warm grey panel with a lowercase name, a hairline rule and a single coloured disc — the leaf supplies everything else.

Longjing leaves arranged in a circle on white with a lowercase caption and one small orange dot beside it

Seven categories, one grid

3 teas · 3 categories

Why this shop has almost nothing on the page

The rule of this language is that every element must earn its place, and most do not, so most are removed. What survives is a panel, a rule, a name in lowercase and one dot of colour used as a control — an indicator, not an ornament. Chinese tea takes this well because the material is already visually complete: a flat-top photograph of longjing has more structure in it than any graphic device you could put beside it. Grey is chosen so the tea's own colour is measured against something neutral, which is the same reason tasting rooms use white porcelain. Lowercase keeps the name at conversational volume instead of announcing it. The restraint is not modesty — it is a way of saying that the tea has been chosen carefully enough to stand on its own.