Chinese tea · pulp paper, blind emboss, one line
One word, one rule, one heap of leaf
Thirty-four Chinese teas on warm pulp paper — a blind-embossed circle, a lowercase name, a hairline rule, and three flavour words. Nothing is added after that.
Chinese tea · pulp paper, blind emboss, one line
Thirty-four Chinese teas on warm pulp paper — a blind-embossed circle, a lowercase name, a hairline rule, and three flavour words. Nothing is added after that.
3 teas · 3 categories
The whole page is built from things that cost ink nothing: an emboss, a shadow, a hairline. That leaves the tea as the only thing with colour, which is the correct order of importance and also the honest one, since the leaf is what changes and the layout is what stays. Lowercase at display size reads as a name rather than an announcement, and the single letterspaced line under the rule carries the only three flavour words the shop is willing to commit to. Chinese tea rewards this because the differences that matter are small: two greens from the same county differ by a shade of jade and a note of chestnut, and a loud page flattens both. Warm pulp paper is chosen for its fibre — it is the closest surface to a dry leaf, so the photograph and the ground agree. The circle behind everything is the shape of the heap itself, repeated once, invisibly. Nothing here is urgent, and the design does not pretend otherwise.