Chinese tea · one shape, read at speed
A shape you can read from the far side of the road
Thirty-four Chinese teas photographed hot against a single yellow arch, with the pinyin set large enough to read at a glance and the tone marks left in.
Chinese tea · one shape, read at speed
Thirty-four Chinese teas photographed hot against a single yellow arch, with the pinyin set large enough to read at a glance and the tone marks left in.
3 teas · 3 categories
This language is built for one job: to be recognised at distance, at speed, by someone who is not paying attention. It works through a single memorable silhouette, two colours, and food photographed hot and close enough to smell. Putting Chinese tea inside it is an argument rather than a joke — tea is the most widely drunk prepared beverage on earth and is sold on roadsides across China all day long, so the everyday register is not a demotion. The steam is real steam and the liquor is really the colour it comes out; the loud frame does not need the picture to lie. Keeping the tone marks on the pinyin at that size is the one concession to accuracy, and it costs nothing. Read it as the case for tea as ordinary, which is where most of it is drunk.