A style study — not a real store, not affiliated with Google · more
Draft — 3 of 34 teas designed in this style. Ask us to finish it
Google tea cards

Chinese tea · four colours, one card each

Four steps, four colours, one card per tea

Thirty-four Chinese teas on white cards: the leaf photographed square, the brewing broken into four coloured steps, and a trail of dots standing in for steam.

Golden-bud shu pu-erh on a white rounded card beside blue, red, yellow and green step chips with drop, teapot, cup and jug icons

Seven categories, one card each

3 teas · 3 categories

Wear the four colours

All tees and hoodies →

Why this shop is built out of cards

A card is a promise that everything inside it belongs to one subject and nothing outside it will interrupt. Thirty-four teas need that, because the differences between them are small and procedural: water at ninety-five degrees or a hundred, five seconds or three minutes, rinse or no rinse. Splitting the brewing into four coloured steps with a drawn icon lets someone follow it without reading, which matters when the same instruction has to work in any language. The four colours are used as labels only — first step blue, second red, third yellow, fourth green — never as decoration, so the leaf keeps the only other colour on the page. Corners are round and shadows are soft because the page should feel handled rather than printed. What comes out is an instrument panel that happens to be about tea.