A style study — not a real store, not affiliated with Happy Cog · more
Draft — 3 of 34 teas designed in this style. Ask us to finish it
Happy Cog tea desk

Chinese tea · serif headline, hairline rules

The leaf is arranged into a working part

Thirty-four Chinese teas built into a toothed ring and boxed by hairline rules — origin, process, character, liquor — with one red line for the link.

Ripe pu-erh leaf arranged as a toothed cog on off-white, surrounded by thin teal-ruled panels listing origin, process and character

Seven categories, plainly labelled

3 teas · 3 categories

Wear the working part

All tees and hoodies →

Why this shop reads like a page, not a poster

The layout is a document first: a serif headline, a rule under it, and content divided into small panels that can be read in any order. Thin teal lines do the dividing because a rule costs nothing and never competes with a photograph, unlike a filled box. Labels are set in small caps above the value so a person scanning for origin or process finds it without reading a sentence. Making the leaf itself into a cog states the position quietly — this is tea treated as something built and specified, not as atmosphere. Chinese tea rewards that treatment, since its differences really are procedural: pan-fired, withered, fermented, aged. One red accent is allowed on the page, and it is reserved for the only thing you can act on.