A style study — not a real store, not affiliated with IKEA · more
Draft — 3 of 34 teas designed in this style. Ask us to finish it
Flat-pack tea study

Chinese tea · four steps, no words

Brewing, drawn as an assembly step

Thirty-four Chinese teas shown as flat-pack instructions — the gaiwan exploded on dashed lines, four numbered steps, an allen key that has nothing to do with tea.

Line drawings of an exploded gaiwan, pitcher and cups on dashed alignment lines around a photograph of longjing leaves, with numbered black discs

Seven categories, same four steps

3 teas · 3 categories

Why this shop explains itself in pictures

The whole grammar is wordless on purpose: outline drawings, dashed lines that show where a part travels, numbered steps and a figure with no face, so the same sheet works in any language. Gongfu brewing is exactly the kind of thing that survives translation badly and demonstration well — rinse, steep short, pour off completely, repeat. Drawing the gaiwan exploded also makes an honest point about the equipment: it is three simple parts, and the lid does the straining. Keeping the tea as the only photograph on a page of line art means the leaf is the one thing you are asked to look at closely. The allen key is a joke and is left in as one. Nothing here is styled to look difficult, because the method is not difficult.