A style study — not a real store, not affiliated with Kashiwa Sato · more
Draft — 3 of 34 teas designed in this style. Ask us to finish it
Kashiwa Sato tea study

Chinese tea · a grid and one red square

One name, repeated until the grid is full

Thirty-four Chinese teas on white, each with its name broken into single characters and laid into a grid of hairline squares, and one flat red mark per page.

A circle of flat green Longjing leaf on white beside a grid of hairline squares holding one katakana each, with a small red square below

Seven categories, one system

3 teas · 3 categories

Why the name was cut into cells

A tea name is already a sequence of separate characters, so putting one per cell does not distort it, it just admits what it is. Repeating the phrase until the block fills turns a name into a texture, and texture is what the leaf beside it also is. The grid gives thirty-four very different products the same container, which is the only way a catalogue this wide stays readable. One red mark per page is enough to say where the page begins, and a second one would start a decoration. The photograph is left flat and uncropped, because a system this rigid only earns its keep if the product inside it is untouched. Nothing here is styled, it is filed.