A style study — not a real store, not affiliated with Lipton · more
Draft — 3 of 34 teas designed in this style. Ask us to finish it
Yellow label tea study

Chinese tea · seal, ribbon, diagonal band

The seal promises, the leaf has to answer

Thirty-four Chinese teas set inside a scalloped grocery seal on yellow, where the shield is filled with the actual leaf rather than an illustration of one.

Longjing leaves filling the shield of a scalloped red and gold seal with a star ring and a folded ribbon reading the tea name

Seven categories under one seal

3 teas · 3 categories

OolongOolong1 teaRed tea (hongcha)Red tea (hongcha)1 teaPu-erhPu-erh1 tea

Wear the label

All tees and hoodies →

Wear — Da Jin Ya Shu Pu-erhDa Jin Ya Shu Pu-erhWear — Diān Hóng Yě ShēngDiān Hóng Yě ShēngWear — Nǎi Xiāng OolongNǎi Xiāng Oolong

Why this shop wears a crest

This is grocery-shelf heraldry: a scalloped seal, a star ring, laurel and a ribbon, all borrowed from certificates and medals to make a packet look vouched for. It is worth studying honestly, because that promise is the oldest problem in tea — a buyer at a shelf cannot taste anything and has to trust a mark. Here the shield is filled with the actual leaf instead of a drawing, which changes what the crest is claiming: not a grade, just this. Yellow and red survive bad printing and bad light, which is why the packet trade settled on them, and the diagonal band exists to be legible on a curved wrap. The slab serif is heavy enough to hold at thumbnail size. Left as it is, the seal becomes a question rather than a guarantee.