Chinese tea · squiggle, zigzag, checkerboard
Every letter takes a different colour
Thirty-four Chinese teas dropped into flat 1980s geometry — squiggles, zigzags, stepped blocks and dot discs — with the leaf left as the only photograph on the page.
Chinese tea · squiggle, zigzag, checkerboard
Thirty-four Chinese teas dropped into flat 1980s geometry — squiggles, zigzags, stepped blocks and dot discs — with the leaf left as the only photograph on the page.
3 teas · 3 categories
This language treats pattern as furniture: shapes are placed like objects in a room, not tiled as a background, and each one keeps its own outline. Dropping a photograph of leaf into that arrangement makes the tea the only thing with real texture, which is exactly the contrast the layout needs. Colouring a name letter by letter refuses hierarchy inside the word, so the name reads as a set of parts rather than a logo — useful when the same shop carries thirty-four names in two scripts. The palette is primary plus turquoise and pink, held apart by black line, so nothing blends and nothing needs a gradient. The white version exists to prove the shapes still work without a field behind them. It is cheerful, but it is not casual: every shape is placed once and never repeated as filler.