Chinese tea · chrome type, split edges
The word turns to glass over the leaf
Thirty-four Chinese teas under type rendered as chrome and liquid glass, with colour splitting off every edge and the wordmark cropped by the frame.
Chinese tea · chrome type, split edges
Thirty-four Chinese teas under type rendered as chrome and liquid glass, with colour splitting off every edge and the wordmark cropped by the frame.
3 teas · 3 categories
A tea label is a claim, and this shop renders the claim as something you can see through. The chrome type takes its colours from the leaf underneath, so the name is literally made out of the product it is naming. Colour fringing and scan tears are the visual residue of copying, which is what a tea name goes through every time it crosses a border, a menu or a marketplace. The leaf photograph stays intact under all of it, because the argument only works if there is a real object being distorted. Long thin columns of monospace text run down the margins the way small print runs down a package, and they are meant to be read at close range or not at all. It is a shop about the gap between a tea and its description, which is where most tea is actually bought.