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Draft — 3 of 34 teas designed in this style. Ask us to finish it
MoMA tea study

Chinese tea · museum label

The leaf gets a wall label and nothing else

Thirty-four Chinese teas on ivory: one hairline rule, a four-line label in condensed caps, a single red square in the corner and a great deal of empty wall.

A disc of Xihu Longjing leaves on white above a hairline rule and a label reading xihu longjing, dragonwell green, with a small red square at the right

Seven categories, seven labels

3 teas · 3 categories

Why each tea is hung like an object

A wall label does one thing: it names the object, says where it came from and when, and then gets out of the way. Applied to tea that is more useful than it sounds, because a tea has exactly those facts and they are usually buried under adjectives. The label here runs pinyin, hanzi, English name, origin and year, separated by slashes, and it never adds a tasting adjective — that belongs in the article, not on the wall. The photograph is centred with wide margins so the eye reads the shape of the cut: a flat blade for Longjing, a rolled thread for a Yunnan red, a broken glossy slab for chagao. One red square is the only colour, placed as a marker rather than as decoration, and it stays the same size on every page. The rule is a hairline because a heavy rule would compete with the leaf. Nothing here is retouched to look better than the sample that was in front of the camera.