Chinese tea · one red, numbered callouts
Every tea gets four callouts and one orbit
Thirty-four Chinese teas documented to a standard: an extended red logotype, a thin orbital line, and four numbered leaders pointing straight at the leaf.
Chinese tea · one red, numbered callouts
Thirty-four Chinese teas documented to a standard: an extended red logotype, a thin orbital line, and four numbered leaders pointing straight at the leaf.
3 teas · 3 categories
A standards manual exists so that one drawing can be trusted by people who will never meet each other. The parts are the same on every page here: one red logotype, one orbital line, four numbered callouts, a millimetre rule. Tea gains from that, because the information worth having is dimensional — leaf length, dose in grams, water temperature, liquor colour — and a callout can state it without adjectives. Red is the only colour, used for the name and the orbit and nothing else, which leaves the leaf photograph carrying every other tone. The type is extended and tubular, closer to engineering than to fashion, and it is set in caps because specifications are read in fragments rather than sentences. The orbit is the single liberty on the page: it says the object has been turned over and looked at from all sides.