Chinese tea · chrome triangle, arched caps
The leaf sits inside an impossible triangle
Thirty-four Chinese teas held inside a chromed triangle under arched collegiate caps, printed with a halftone dot and edges that never quite register.
Chinese tea · chrome triangle, arched caps
Thirty-four Chinese teas held inside a chromed triangle under arched collegiate caps, printed with a halftone dot and edges that never quite register.
7 teas · 5 categories
The triangle is a frame that argues with itself, and it puts every tea in the catalogue on exactly the same footing regardless of what it costs. Collegiate caps arched over a graphic are the oldest sportswear layout there is, which means the page is honest that it is a t-shirt before it is a shop. Chrome and oil-slick gradients are the cheapest way to make print look expensive, and using them around a plain photograph of dry leaf keeps the joke visible. The halftone and the off-register outline come from screen printing, so the page carries the artefacts of the thing it becomes when worn. The leaf is never drawn or filtered, it stays a photograph in the middle of all that decoration. The small print at the foot is where the shop admits it is not being solemn about any of this.