A style study — not a real store, not affiliated with Paula Scher · more
Draft — 33 of 34 teas designed in this style. Ask us to finish it
Paula Scher tea study

Chinese tea · type as territory

If Paula Scher made a tea shop

A tea shop drawn as a typographic map — every region is a word.

Paula Scher-style design for a Chinese tea

Tea by category

33 teas · 7 categories

Green teaGreen tea5 teasOolongOolong13 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

Wear the study

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Da Jin Ya Shu Pu-erhDa Jin Ya Shu Pu-erh

What this is

Cream, cadmium red, ochre; words fill the map. We took a real catalogue of thirty-four single-origin Chinese teas and asked what happens to a quiet product in a loud visual language. Every design shows real tea — only the environment is borrowed. This is research about packaging and perception, not a store.