Chinese tea · navy and cream
A profile filled with leaf
Thirty-four Chinese teas cut into the outline of a head: navy, cream, one repeating row of profiles, and the name in wide-tracked lowercase underneath.
Chinese tea · navy and cream
Thirty-four Chinese teas cut into the outline of a head: navy, cream, one repeating row of profiles, and the name in wide-tracked lowercase underneath.
3 teas · 3 categories
This is public-service modernism: two flat colours, one mark, one line of lowercase type, and no persuasion anywhere. The mark is a profile, and filling it with leaf turns the picture into a statement about attention rather than appetite — you are looking at what somebody is thinking about, not at a serving suggestion. Packing the leaf edge to edge inside the outline also removes the styling: there is no cup, no cloth, no steam, so a Longjing has to hold the frame on the colour and shape of its own blades. The repeated outlined heads behind are drawn at hairline weight so they read as an audience, not as pattern. Navy was chosen because it sits behind both a green tea and a dark pu-erh without shifting either. The name is tracked wide and set small, in the manner of a broadcast caption, and it never becomes a slogan.