One badge, filled with leaf instead of paint

Why this shop is one shape repeated

Roadside identity works because it is a single silhouette that survives being seen small, fast and from an angle, and the scallop is one of the few shapes that does. Filling its ribs with leaf turns the badge into a container rather than a stamp, so each tea gets a different interior while the outline never changes — which is exactly the problem a shop with thirty-four products has. Two colour states do the range: the saturated yellow and red for teas that can carry it, and the muted brick and olive for green and white teas that saturated colour would ruin. Letterspaced capitals under the mark are set wide because a name read at distance needs air more than it needs size. The gold inner keyline is there to stop the red from touching the photograph directly. Everything else is left out, since a badge that needs explaining is not finished.