A style study — not a real store, not affiliated with VETEMENTS · more
Draft — 7 of 34 teas designed in this style. Ask us to finish it
VETEMENTS tea consignment

Chinese tea · barcode, swing tag, courier yellow

Shipped, tagged and labelled before it is sold

Thirty-four Chinese teas dressed as freight: courier yellow bars, barcodes, security tags and swing tags, with the name set in capitals wide enough to fill the shirt.

Washed grey oversized t-shirt printed with huge white capitals, a circle of pressed pu-erh squares and a yellow caption bar with a barcode

Seven categories, one consignment

7 teas · 5 categories

Green teaGreen tea1 teaOolongOolong3 teasRed tea (hongcha)Red tea (hongcha)1 teaPu-erhPu-erh1 teaTea paste (chagao)Tea paste (chagao)1 tea

Wear the label

All tees and hoodies →

Wear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng PáoWear — Gong Ting Pu-erhGong Ting Pu-erhWear — Hēi JīnHēi JīnWear — Mòlì Lǒng ZhúMòlì Lǒng ZhúWear — Nǎi Xiāng OolongNǎi Xiāng Oolong

Why this shop looks like a shipping document

Tea does arrive in exactly this language: consignments, lot numbers, grade marks, do-not-bend warnings, tags that are meant to be cut off and thrown away. Printing that layer at garment scale keeps the joke and the fact in the same image, because the logistics are the least glamorous and most reliable thing about the trade. The type is condensed and enormous so that the name behaves like stencilling on a crate rather than a headline. Yellow and red are used only where a real document would use them — on the caption bar, the tag and the security seal — which stops them from becoming a palette. The photograph of the leaf is left plain and central, so the freight furniture has something to be attached to. A statement line runs under each design in flat capitals, saying what the tea is and nothing more.