A style study — not a real store, not affiliated with Wolfgang Weingart · more
Draft — 27 of 34 teas designed in this style. Ask us to finish it
Basel press tea

Chinese tea · tilted grid, one red

The grid is pulled apart on purpose

Thirty-four Chinese teas set as press sheets: tilted baselines, halftone screens, sprocket bands on the diagonal, and one red mark holding the whole thing down.

Cream sheet with large tilted black lettering, halftone film-strip bands on the diagonal and a mound of roasted buckwheat kernels in the middle

Seven categories, seven press sheets

27 teas · 7 categories

Pulled from the same sheet

All tees and hoodies →

Why the type runs over the photograph

The Swiss grid is the reference here, and loosening it is the point: baselines tilt, words are cropped at the trim, and the sheet reads as several passes through a press rather than one clean layout. That suits fermented and roasted teas, where the order in the cup comes out of a pile turned by hand in a damp room and not out of a plan. Halftone screens and sprocket bands are kept coarse because they are printing artefacts, and printing artefacts are how a sheet shows the process that made it. Type is allowed to run over the leaf so the photograph is inside the composition instead of being illustrated by it. One red mark per sheet holds a page that would otherwise drift, and it is placed against the largest empty area rather than at a corner. Chinese characters are set as display shapes at the same scale as the Latin, because they are the tea's actual name and the pinyin is the translation.