A style study — not a real store, not affiliated with WGSN · more
Draft — 3 of 34 teas designed in this style. Ask us to finish it
WGSN tea forecast

Chinese tea · read as a colour forecast

Each tea reduced to seven named colours

Coded swatches down the side, a warm and cool diagram in the corner, the leaf in the middle with no shadow. Thirty-four Chinese teas presented as a colour report.

Dragon Well leaves in a circle beside a stack of named green and gold colour swatches with numeric codes

Seven categories, seven palettes

3 teas · 3 categories

Wear the palette

All tees and hoodies →

Why each tea is broken into swatches

Pulling seven colours out of a photograph and naming them turns a vague impression into something two people can argue about. That is useful for tea, where the description of a liquor usually collapses into a single word like amber or jade. Codes under each swatch make the colour repeatable, and the position of the swatch in the stack shows where it sits between warm and cool. The leaf is photographed without shadow so the swatches can be compared to it honestly rather than to a lighting effect. Diagrams and arrows are kept thin and grey so they never compete with the colours they are measuring. The page stays pale and mostly empty because a forecast is a reading instrument, and an instrument with a busy background cannot be read.