A style study — not a real store, not affiliated with ZNY · more
Draft — 7 of 34 teas designed in this style. Ask us to finish it
ZNY tea study

Chinese tea · lot, grade, coordinates

Three letters cut from stone, the rest in mono

Thirty-four Chinese teas issued as lots — a stone-cut wordmark, a spec table down the side, coordinates up the margins and hazard bars in the corners.

Black gold red tea in a dark circle on black with a huge stone-textured wordmark, a mono spec table and crosshair registration marks

Seven categories, thirty-four lots

7 teas · 5 categories

Wear the lot number

All tees and hoodies →

Why this shop numbers everything

The system runs on two voices: one enormous letterform cut from stone, and everything else in small mono at a fixed width. The contrast is the whole design, and it means the page can carry a great deal of data without ever looking crowded. Tea is sold in lots, and a lot number with an origin, an elevation and a harvest date is the closest thing the trade has to a passport — putting that table on the page is not decoration, it is the document. Crosshairs and hazard bars come from print production and packaging, where marks exist to be trimmed off, and they keep the layout feeling like a working file rather than a finished poster. The stone fill gives the letters weight without adding a colour. Cool black keeps the leaf reading grey-brown and honest, close to how it looks in a warehouse rather than in a window.