Dawn Over the Field tea

Chinese tea · cinematic

Cinematic dawn over the tea's real region

Cinematic dawn over the tea's real region. The same setup for every tea in the catalogue, so the difference you see is the tea.

A teamotea tea photographed in a cinematic setting: cinematic dawn over the tea's real region

Where to start

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

Wear

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

Why every frame in this shop looks the same

Every one of the 34 teas is photographed the same way in this shop: cinematic dawn over the tea's real region. The frame keeps the cup/leaf in foreground, soft volumetric light. What changes between teas is the tea, not the treatment — loose tea in the frame carries the difference. The set was built to work as origin storytelling; emotion. Nothing in these frames is a stock photograph: the tin is our own 100 g tin, printed with our own labels, and the tea inside it is the tea being sold. One visual language across a whole catalogue is harder than one striking image, and it is the part that makes a shelf look like a brand.