Golden-Hour Window tea

Chinese tea · cinematic

Cup of the tea in warm raking sun

A cup of the tea in warm raking sun through a window. The same setup for every tea in the catalogue, so the difference you see is the tea.

A teamotea tea photographed in a cinematic setting: a cup of the tea in warm raking sun through a window

Green through dark, in seven

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

Wear

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

What stays fixed, and what changes

Every one of the 34 teas is photographed the same way in this shop: a cup of the tea in warm raking sun through a window. The frame keeps long shadows, drifting steam and dust motes. What changes between teas is the tea, not the treatment — loose tea in the frame carries the difference. The set was built to work as warm, inviting lifestyle-cinema. Nothing in these frames is a stock photograph: the tin is our own 100 g tin, printed with our own labels, and the tea inside it is the tea being sold. One visual language across a whole catalogue is harder than one striking image, and it is the part that makes a shelf look like a brand.