Mist Mountain Reveal tea

Chinese tea · cinematic

Cup and leaf emerging from rolling mountain mist

The cup and leaf emerging from rolling mountain mist. The same setup for every tea in the catalogue, so the difference you see is the tea.

A teamotea tea photographed in a cinematic setting: the cup and leaf emerging from rolling mountain mist

Where to start

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

Wear

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

The setup behind the shelf

Every one of the 34 teas is photographed the same way in this shop: the cup and leaf emerging from rolling mountain mist. The frame keeps layered cinematic depth, soft god-rays. What changes between teas is the tea, not the treatment — loose tea in the frame carries the difference. The set was built to work as origin-epic romance. Nothing in these frames is a stock photograph: the tin is our own 100 g tin, printed with our own labels, and the tea inside it is the tea being sold. One visual language across a whole catalogue is harder than one striking image, and it is the part that makes a shelf look like a brand.