Mist Over the Terraces tea

Chinese tea · provincial terroir

Tea's own terraced slopes in mountain mist

The tea's own terraced slopes in mountain mist. The same setup for every tea in the catalogue, so the difference you see is the tea.

A teamotea tea photographed in a provincial-terroir setting: the tea's own terraced slopes in mountain mist

Seven ways in

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

Wear

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

One language for thirty-four teas

Every one of the 34 teas is photographed the same way in this shop: the tea's own terraced slopes in mountain mist. The frame keeps the real leaf/cup in foreground. What changes between teas is the tea, not the treatment — loose tea in the frame carries the difference. The set was built to work as terroir romance; high-mountain value. Nothing in these frames is a stock photograph: the tin is our own 100 g tin, printed with our own labels, and the tea inside it is the tea being sold. One visual language across a whole catalogue is harder than one striking image, and it is the part that makes a shelf look like a brand.