Cloud-Wreathed Peak tea

Chinese tea · provincial terroir

Famous cloud-wreathed peak of the terroir towering behind

The famous cloud-wreathed peak of the terroir towering behind. The same setup for every tea in the catalogue, so the difference you see is the tea.

A teamotea tin photographed in a provincial-terroir setting: the famous cloud-wreathed peak of the terroir towering behind

The catalogue, category by category

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

Wear

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

Why the treatment never varies

Every one of the 34 teas is photographed the same way in this shop: the famous cloud-wreathed peak of the terroir towering behind. The frame keeps the tin small and grounded. What changes between teas is the tea, not the treatment — the tin itself carries the difference. The set was built to work as iconic origin landmark; majesty. Nothing in these frames is a stock photograph: the tin is our own 100 g tin, printed with our own labels, and the tea inside it is the tea being sold. One visual language across a whole catalogue is harder than one striking image, and it is the part that makes a shelf look like a brand.