Chinese tea · bold provocative
Giant cropped typography slamming across the frame
Giant cropped typography slamming across the frame. The same setup for every tea in the catalogue, so the difference you see is the tea.
Chinese tea · bold provocative
Giant cropped typography slamming across the frame. The same setup for every tea in the catalogue, so the difference you see is the tea.
34 teas · 7 categories
Every one of the 34 teas is photographed the same way in this shop: giant cropped typography slamming across the frame. The frame keeps the tin small and deliberate within it. What changes between teas is the tea, not the treatment — the tin itself carries the difference. The set was built to work as brand-shout; instantly legible identity. Nothing in these frames is a stock photograph: the tin is our own 100 g tin, printed with our own labels, and the tea inside it is the tea being sold. One visual language across a whole catalogue is harder than one striking image, and it is the part that makes a shelf look like a brand.