Mountain Tea Pavilion tea

Chinese tea · architecture inspired

Modern minimalist tea pavilion set in the origin mountains

A modern minimalist tea pavilion set in the origin mountains. The same setup for every tea in the catalogue, so the difference you see is the tea.

A teamotea tin photographed in a architecture-inspired setting: a modern minimalist tea pavilion set in the origin mountains

The catalogue, category by category

34 teas · 7 categories

One language for thirty-four teas

Every one of the 34 teas is photographed the same way in this shop: a modern minimalist tea pavilion set in the origin mountains. The frame keeps the tin an object within the space. What changes between teas is the tea, not the treatment — the tin itself carries the difference. The set was built to work as architectural serenity; place + design. Nothing in these frames is a stock photograph: the tin is our own 100 g tin, printed with our own labels, and the tea inside it is the tea being sold. One visual language across a whole catalogue is harder than one striking image, and it is the part that makes a shelf look like a brand.