Chinese tea · one pill, one orange
Two halves of one word, and nothing else
A black page, a rounded pill split into black and orange, and the leaf photographed flat beneath it. Thirty-four Chinese teas, seven categories.
Chinese tea · one pill, one orange
A black page, a rounded pill split into black and orange, and the leaf photographed flat beneath it. Thirty-four Chinese teas, seven categories.
34 teas · 7 categories
A lockup that splits one word into two colours is a very efficient piece of design: it is legible at any size, it survives being printed badly, and it gives a catalogue a rhythm without any decoration at all. This shop borrows only that mechanic. The page stays black so the orange has somewhere to be loud, the tea is photographed flat so it reads as a material rather than a still life, and no second accent is introduced anywhere. Thirty-four teas, one shape, repeated until the shape means the shop.