Brewing Recipe Card tea

Chinese tea · editorial

Elegant editorial 'recipe card': the tea plus its real

An elegant editorial 'recipe card': the tea plus its real brew parameters laid out as a refined diagram. The same setup for every tea in the catalogue, so the difference you see is the tea.

A teamotea tea photographed in a editorial setting: an elegant editorial 'recipe card': the tea plus its real brew parameters laid out as a refined diagram

Seven categories, one setup

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

Wear

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

One language for thirty-four teas

Every one of the 34 teas is photographed the same way in this shop: an elegant editorial 'recipe card': the tea plus its real brew parameters laid out as a refined diagram. What changes between teas is the tea, not the treatment — loose tea in the frame carries the difference. The set was built to work as useful + beautiful; high e-commerce value. Nothing in these frames is a stock photograph: the tin is our own 100 g tin, printed with our own labels, and the tea inside it is the tea being sold. One visual language across a whole catalogue is harder than one striking image, and it is the part that makes a shelf look like a brand.