Chinese tea · provincial terroir
Terroir 'core sample' — soil strata
A terroir 'core sample' — soil strata. The same setup for every tea in the catalogue, so the difference you see is the tea.
Chinese tea · provincial terroir
A terroir 'core sample' — soil strata. The same setup for every tea in the catalogue, so the difference you see is the tea.
34 teas · 7 categories
Every one of the 34 teas is photographed the same way in this shop: a terroir 'core sample' — soil strata. The frame keeps parent stone, minerals — beside the tin. What changes between teas is the tea, not the treatment — the tin itself carries the difference. The set was built to work as connoisseur terroir; 'taste the ground'. Nothing in these frames is a stock photograph: the tin is our own 100 g tin, printed with our own labels, and the tea inside it is the tea being sold. One visual language across a whole catalogue is harder than one striking image, and it is the part that makes a shelf look like a brand.