Chinese tea · provincial terroir
Terroir as elegant data — altitude
Terroir as elegant data — altitude. The same setup for every tea in the catalogue, so the difference you see is the tea.
Chinese tea · provincial terroir
Terroir as elegant data — altitude. The same setup for every tea in the catalogue, so the difference you see is the tea.
34 teas · 7 categories
Every one of the 34 teas is photographed the same way in this shop: terroir as elegant data — altitude. The frame keeps rainfall, temperature, latitude — around the real leaf. What changes between teas is the tea, not the treatment — loose tea in the frame carries the difference. The set was built to work as modern, credible provenance. Nothing in these frames is a stock photograph: the tin is our own 100 g tin, printed with our own labels, and the tea inside it is the tea being sold. One visual language across a whole catalogue is harder than one striking image, and it is the part that makes a shelf look like a brand.