Chinese tea · cinematic
Leaves drifting through caustic light ripples as if gently
Leaves drifting through caustic light ripples as if gently submerged. The same setup for every tea in the catalogue, so the difference you see is the tea.
Chinese tea · cinematic
Leaves drifting through caustic light ripples as if gently submerged. The same setup for every tea in the catalogue, so the difference you see is the tea.
34 teas · 7 categories
Every one of the 34 teas is photographed the same way in this shop: leaves drifting through caustic light ripples as if gently submerged. The frame keeps dreamlike suspension. What changes between teas is the tea, not the treatment — loose tea in the frame carries the difference. The set was built to work as dreamy, sensorial freshness. Nothing in these frames is a stock photograph: the tin is our own 100 g tin, printed with our own labels, and the tea inside it is the tea being sold. One visual language across a whole catalogue is harder than one striking image, and it is the part that makes a shelf look like a brand.